奶酪蓝月亮

创新策略：

在开发奶酪系列的设计时，我们想强调特定的产品优势。凭借其成分，蓝月亮清淡奶酪非常适合作为快速的宵夜小吃，而又不影响身材和饮食习惯。主要元素是月份，是一天中时间的象征，同时也是可识别的可视图像比较。天体的黄色和火山口长期以来一直是流行文化中奶酪的幽默隐喻。延续月球的想法，我们选择了深夜蓝色。除了“暮光之城”的语义名称外，它还创建了一个简单的，简洁的背景，在这个背景下，公司元素-就像一块奶酪一样-月份清晰可见，并且易于阅读。

Idea:

When developing the design for the line of cheeses, we wanted to highlight a specific product advantage. Thanks to their composition, Blue Moon light cheeses are perfect for a quick evening snack, without consequences for the figure and diet. The main element was the month, as a symbol of the time of day and at the same time a recognizable visual image-comparison. The yellow color and craters of a celestial object have long been a humorous metaphor for cheese in popular culture. Continuing the idea of ??the moon, we chose a deep night blue. In addition to the semantic designation of twilight, it creates a simple, laconic background against which the corporate element - the month, like a slice of cheese - stands out clearly and is easily read.